A new year – a new lockdown!
Some new data to ponder.
Januarys figures were down – no surprise there but how bad are they and how is the year starting to look?
Watch Phil’s short video to find out more.
A new year – a new lockdown!
Some new data to ponder.
Januarys figures were down – no surprise there but how bad are they and how is the year starting to look?
Watch Phil’s short video to find out more.
Well at last we have got through what most will consider as one of the worst years – unless you sell PPE that is. As it stands Golf proved its health benefits and turned out to be rather popular again. With all the ups and downs we have now complied the overall data for 2020 and the news is pretty good – value was only down 10.7%.
No surprises we are not up – it was almost an impossible task to loose nearly 16 weeks of the year and not expect some negative impact. However some are up and up a lot. Others are down but not as bad as it could have been. Here’s a quick video with some highlight numbers.
Well, October was a cracker for the Golf Market.
Watch this month’s retail sales update for some good news across the industry, what to expect in November and, of course, Phil’s Movember ‘tash’.
Since lockdown the Golf market has performed very well – courses have been full and people have been reconnecting with the game. In July Golf Datatech recorded their biggest ever month of sales in their UK retail audit. To follow that up – August has become the second largest month on record.
Here is a quick Golf retail market update on the numbers for August 2020 and how they compare to 2019.
High street retail has had a pretty torrid time so far this year. Fortunately things have picked up over the last month or two – with July looking to be a real corker!
Here is a quick Golf retail market update on the numbers for July 2020 and how they compare to 2019.
A quick market update video on the numbers for June 2020. Coming off a tough 2 months how did June fair?
2019 bit the dust and what a year it was. With all the political ups and downs, it would have been hard to come up with the script.
So how would we describe the Golf market in 2019? In footballing parlance, I think it would be “a season of two halves”.
The first half saw the market get off to a roaring start. In March, we were over 7% up YTD and things were looking good. May was okay but then it all started to unravel the following month: one of the worst Junes for a long time which saw 80% more rain than average. We hoped this was a blip but, little did we know, it was a sign of things to come. Continue reading “UK Golf Retail: Market Overview 2019”
Can you believe the season for golf majors is already over, and we’re only just half way through the year? It’s hard to think that the big events are finished for 2019. Will this allow some of the smaller events to grab the limelight? The organisers hope so. Time will tell, but I did enjoy this year’s offerings: finished off with a great win for Shane Lowry at The Open Championship.
Now, let’s turn our attention to the events in the world of UK Golf Retail this year.
Right now, golf retailers are slap bang in the middle of the season. It’s one of the busiest times of year for pro shops, and all too easy to lose track of how the market, and your business, is performing. The April retail statistics were recently released, so let’s stand back to look at the picture so far, .
2019: the story so far
By all accounts, it’s been a good start for both golf retail, and golf, in general. Both Winter and Spring were very kind, (no snow), allowing lots of play in relatively warm, and dry, conditions.
People out on the course have been spending money, while Tour Professionals have been generating a good deal of media interest. Tiger Woods winning his first Major in 11 years was, perhaps, one of the greatest comeback stories ever. Everyone seemed to be talking about it: even my football-obsessed builder!
Rory McIlroy returned to his winning-ways: taking the unofficial 5th Major at the Players Championship. While Brooks Koepka retained his PGA Championship title, in dominant style, with an imperious win. All great stories from interesting players, capturing a lot of screen time and news updates.

Hey, did you see the cycling World Cup a few weeks ago? It was great to watch Britain continue to take gold medals: five in total. Even more exciting to witness the stars of tomorrow, such as the 21-year-old Emily Kay, stepping into the lime light, while some of our Olympians were taking a well-earned rest.
But to me there was something else to take note of. The sport’s governing body was experimenting with new race formats specifically design to excite the audience. Their objective, no doubt, to fire up potential new entrants to the sport. A much-needed task for the golf industry.
Continue reading “Competing for audiences”