Do you know your customer?

Phil - green 011

Earlier this year – as the rain was drowning much of the UK – lots of the European golf trade was making its annual pilgrimage to Orlando, to escape the winter weather and attend the PGA merchandising show. The Orange County Convention centre in central Florida hosts the world’s largest golf trade show. Around 60,000 attendees go to see hundreds of stands spread out over 10 miles of show floor. It’s a pretty impressive site.

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