Times are a changing, and in the world of retail, things move very quickly indeed. The online (clicks) and offline (bricks) continue to battle for the consumer spend and, of course, each has its pro’s and cons. Bricks and mortar provide the experience and immediate gratification of being able to touch and see: whereas online stores have seemingly infinite choice, and greater convenience, enabling you to shop from your armchair.
If the online channel is of interest to you, then there is one certainty – Amazon has changed the marketplace for ever.
So, what does lessons can golf retailers learn from the largest online retailer in the world?
Lesson 1: Have Clear Business Aims
Amazon established clear business principles and focused on them without distraction – no matter what anyone else thought or said.