Golf Retail: Click and Collect More Sales

Retail and hospitality have been two of the hardest hit sectors during the pandemic – with more jobs lost in retail than any other sector.

In fact, clothing stores saw the largest sales hit during Lockdown 1.0 – losing 65% compared to the same period in 2019. In contrast, golf seemed to manage pretty well. Its innate Covid compliance – outside and well-distanced – meant that golfers could get out and enjoy the game. This attracted many lapsed golfers back to the sport and enticed some to take it up for the first time. All this play meant that golfers needed to buy kit but, with retail stores closed while golf was open, buying golf equipment and accessories became pretty difficult. Naturally most people jumped online to shop. Those retailers that could sell online had a bumper year while bricks and mortar stores experienced poor sales. Since the start of the pandemic, there’s been a huge shift towards online across general retail so, what could this mean for the golf industry?

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Don’t Panic 2 – LOCKDOWN UPDATE

Lockdown Plan Unveiled

While last week’s roadmap from the Government might have caused some disappointment, at least we now have a date to work towards. As it currently stands golf will be permitted on the 29th of March. Having lost, what will be close to 3 months of play and retailing, where does that leave us for the rest of 2021?

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Don’t panic! 2021 could still be great

I have previously said, and am pretty sure everyone would agree, 2020 was a crazy year.  We now need to have quick look at events from the worst of conditions in order to plan for what happens next.

While lockdown #1 effected the various regions differently, Golf lost nearly a 1/3rd of a year to COVID, and, while general retail lost even more, it really has been a bumpy ride for golf retailers. We hit a low in May, with retail sales, year to date, down 54% in value. However, a resurgence in the popularity of Golf, due to its COVID compliance, saw golfers, new and old, loving the game and spending their money. At year end, the speciality golf channel recovered to be only 10% down on the previous year. All things considered, this was an amazing result.

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UK Golf Retail Sales – Quick Market Update for the end of 2020

Well at last we have got through what most will consider as one of the worst years – unless you sell PPE that is. As it stands Golf proved its health benefits and turned out to be rather popular again. With all the ups and downs we have now complied the overall data for 2020 and the news is pretty good – value was only down 10.7%.

No surprises we are not up – it was almost an impossible task to loose nearly 16 weeks of the year and not expect some negative impact. However some are up and up a lot. Others are down but not as bad as it could have been. Here’s a quick video with some highlight numbers. 

UK Golf Retail Sales Market Update for August 2020

Since lockdown the Golf market has performed very well – courses have been full and people have been reconnecting with the game. In July Golf Datatech recorded their biggest ever month of sales in their UK retail audit.  To follow that up – August has become the second largest month on record.  

Here is a quick Golf retail market update on the numbers for August 2020 and how they compare to 2019.