Female Attraction

When it comes to numbers of women golfers, the UK is lagging behind other European countries. Fortunately, associations such as the R&A are taking big steps to help the situation, but what can Pro’s and clubs do, at grass roots levels, to attract more women to the sport? Crossover Chairman, Phil Barnard, talks seeds of change.

This year marks the 100-year anniversary of the Suffragette victory to secure voting rights for women. It’s a landmark year, but, while UK school children have been marking the occasion with themed events and special talks, some golf clubs are only just clearing away hugely prejudicial signs, such as “No Women or Dogs Allowed”.

It’s no surprise that the UK has one of the lowest percentages of female club members than many other European countries. At approximately 15%, the UK is overshadowed by Germany at 35%, and Sweden at almost 30%.

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Bettering Amazon: Advice for the Smaller Retailer

Following my article outlining some of the lessons learned from Amazon, here are a few pointers for the golf retailer on how one could use some of Amazons tactics.

So what does the rise in online sales mean for smaller retailers?

First of all, you are going to have to compete with Amazon and the other big online marketplaces – this is just a fact of life.  These behemoths of the online world have advantages in the scale of their operation, the sheer range of products they can provide, their reach, and their infrastructure – but do not be disheartened.

You have strengths that the online giants don’t have. So, what should you be doing?

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