Bettering Amazon: Advice for the Smaller Retailer

Following my article outlining some of the lessons learned from Amazon, here are a few pointers for the golf retailer on how one could use some of Amazons tactics.

So what does the rise in online sales mean for smaller retailers?

First of all, you are going to have to compete with Amazon and the other big online marketplaces – this is just a fact of life.  These behemoths of the online world have advantages in the scale of their operation, the sheer range of products they can provide, their reach, and their infrastructure – but do not be disheartened.

You have strengths that the online giants don’t have. So, what should you be doing?

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