It’s another year of Black Friday mania, but is this all a benefit for the consumer … or retailer?

With all the advertising that is going on, you would think most retailers are giving away stuff for free. However, in terms of consumer bargains, lots of the deals don’t really seem to deliver.

Buyers Beware

I’m sure there are a few steals to be had, but in general, buyers should beware. Money Saving Expert and Which? (the consumer rights site) have both reported that some deals are not as good as advertised. Last year, Which? published a study reporting that over 50% of “Black Deals” had been the same price or cheaper earlier in the year.

Continue reading “Black Friday: Real Deals or Marketing Fluff?” →