I am often asked “what’s the difference between sales and marketing. Are they both the same thing”? To me it’s a tricky question to answer as sales is in fact a part of marketing. To help people understand I use the example of a knife to explain the difference.
With nearly 33% of the season now gone it’s a key time to review what’s been happening and making sure you have a plan for the rest of the season. With that in mind, here are 7 things you should be doing now to ensure your season is a success.
“Its ok, I know how much stock I have”. It’s a claim I often hear from retailers. Many use this as the main reason why the don’t need an EPOS system. They are special – they can do it all in their heads!
Are you in control of you product ranging ? Do you have a price elevator in store? You should!
How much does a bottle of wine cost? How about a glove or a pair of shoes? I am sure that you all have some opinions on this but do you know what your customers think?
Time to stir the grey matter with the third in our series of resource planning articles.
So far each part has looked at one of three scarce resources to any retail business – Cash, Space and now we move on to consider staffing.
Remember the objective of these blogs are not to give you finite answers but to give you food for thought while the shop is less busy.
Continue reading “Resource planning 101: Part 3 – Staff”
During the off season I have been writing a series of blog post’s to try and encourage shop owners and managers to reflect and think outside the box. The aim is to enable them to consider strategically the way they are retailing and encourage them to make some changes to help drive their business.
We’re now well into winter and there is a definite chill in the air. As a result, there are few golfers out on the course or more importantly, in the shop. So, is this the time to settle back and take a break? The answer is no. It’s the time to review this 2016’s successes and (more importantly) this 2016’s failures to plan for the future with consideration of any lessons learnt.
Continue reading “Resource Management 101: Part 1 – Cash”