Golf Retail: Click and Collect More Sales

Retail and hospitality have been two of the hardest hit sectors during the pandemic – with more jobs lost in retail than any other sector.

In fact, clothing stores saw the largest sales hit during Lockdown 1.0 – losing 65% compared to the same period in 2019. In contrast, golf seemed to manage pretty well. Its innate Covid compliance – outside and well-distanced – meant that golfers could get out and enjoy the game. This attracted many lapsed golfers back to the sport and enticed some to take it up for the first time. All this play meant that golfers needed to buy kit but, with retail stores closed while golf was open, buying golf equipment and accessories became pretty difficult. Naturally most people jumped online to shop. Those retailers that could sell online had a bumper year while bricks and mortar stores experienced poor sales. Since the start of the pandemic, there’s been a huge shift towards online across general retail so, what could this mean for the golf industry?

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Don’t Panic 2 – LOCKDOWN UPDATE

Lockdown Plan Unveiled

While last week’s roadmap from the Government might have caused some disappointment, at least we now have a date to work towards. As it currently stands golf will be permitted on the 29th of March. Having lost, what will be close to 3 months of play and retailing, where does that leave us for the rest of 2021?

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Don’t panic! 2021 could still be great

I have previously said, and am pretty sure everyone would agree, 2020 was a crazy year.  We now need to have quick look at events from the worst of conditions in order to plan for what happens next.

While lockdown #1 effected the various regions differently, Golf lost nearly a 1/3rd of a year to COVID, and, while general retail lost even more, it really has been a bumpy ride for golf retailers. We hit a low in May, with retail sales, year to date, down 54% in value. However, a resurgence in the popularity of Golf, due to its COVID compliance, saw golfers, new and old, loving the game and spending their money. At year end, the speciality golf channel recovered to be only 10% down on the previous year. All things considered, this was an amazing result.

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What is the Future for a Post-Covid Golf Retail Industry?

I started this article before the Covid19 outbreak and was then conflicted as to whether I should continue writing with the ensuing carnage. Inevitably, the pandemic would have a significant effect on our personal and professional lives, as well as our future behaviour. So, I pressed the pause button on my previously planned feature and, as predicted, the global economy has since slipped into recession. Now 8 weeks into lock down and I’ve had plenty of time to put together my thoughts on a post-Covid golf retail industry. Continue reading “What is the Future for a Post-Covid Golf Retail Industry?”

Reasons to be Positive

Today I went online and searched up “reasons to be happy”.  It was a real challenge to find anything positive.  I came across one article from 2013 and another from May 2018. And that’s it. Hasn’t anyone felt the need to write happy stuff since then?

If you believe everything you read in the Press, we do seem to be experiencing some unhappy times in the retail sector.  Hysteria, conflict and sensation sell newspapers, whilst stories of doom feed the television news channels.

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Loyalty schemes: What’s the point?

Many retailers offer a loyalty card to customers to keep them coming back to the shop. Loyalty schemes can help give your customers an emotional connection with your brand with every transaction: deepening loyalty, and encouraging them to spend more.  However, it’s essential to choose a program that will resonate with your customer base, or your business could miss out.

Loyal customers spend more money in shops than new ones.  Plain and simple.  A recent study by Harvard Business School found that a customer’s 6th purchase was, on average, 40% larger than his, or her, first: with the 8th being 80% more. Loyalty pays.

Loyal customers don’t just help your business because they spend more, however. According to Bain and Co., a 5% increase in customer retention can increase a company’s profitability by 75%. And, if those numbers don’t make you sit up and listen,  a Gartner Groups study showed that 80% of a company’s future revenue will come from

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Should I cancel all my pre orders?

It’s been brought to my attention that there is some confusion over pre orders and what should people do with them. So, following a few conversations about planning, pre orders and agile stocking I thought I should put some thoughts down to point people in the right direction.

I am often asked by golf Pros if they should cancel all their pre orders.  The answer is a definite “NO”. Well, maybe…

The reality is that the answer has to be specific to your situation and your current plan. Let’s run through some scenarios to see what might be appropriate for you.

In general, you should not just cancel all your pre orders. You’ll end up with nothing to sell. The only reason to cancel all pre orders is if you are about to go bankrupt. There is no point is wasting your suppliers time and money and getting yourself further in to Continue reading “Should I cancel all my pre orders?”

What Can We Expect in 2019?

If I had a crystal ball, I’d have won the lottery a few times and would be sitting on my own island trying to work out how to take out Amazon. However, since I now have you on to my blog page, the least I can do is give you a few thoughts on what could happen in the world of golf retail in 2019.

Well, 2018 will have to go down as a pretty interesting year. England did well in a football tournament; Europe thrashed the US in the Ryder cup; the Beast from the East caused total havoc, only to be followed by a heatwave that got us all in a sweat. Then the political system imploded, as the Parties forgot about voters amidst the Brexit maelstrom: leaving the general public in a spin, and delivering the worst Christmas sales for 10 years.

So, what does any of this mean for 2019 and what can we expect for the golf industry in the New Year?

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Get Set for 2019

With the build-up to Christmas well and truly underway, most retailers are trying to maximise their sales and take advantage of all the festive fervour. I’ve seen some great promotional efforts in golf clubs around the country. It’s amazing who has a special Christmas suit!!

While most people won’t start thinking about 2019 until long after the turkey has been eaten, there’s no harm inputting some thoughts together in preparation – especially as we all want next year to be “the best one ever”. Again.

Principle Planning

The main area for consideration here is planning. In Crossover’s recent Pro Shop Retail  Tips advice article, we brought up, what is, for many, the dreaded topic of budgeting.  This may not be the most popular area of business, but it really is a key part to running your store. I’d encourage all business owners to spend a few hours over the coming weeks to make sure they have all their numbers together. If you want to have a really Continue reading “Get Set for 2019”