I spend quite a lot of times in shops. In our line of business it’s a good thing to do.
Some people ask me what makes a good store. While there is no silver bullet I do think a good store makes the target customer want to buy (and makes a profit). To some that might sound like a bit of a cop out but the reality is that should be exactly what every retailer is trying to achieve. How they achieve that will be very different from target customer to target customer but it often comes down to the merchandising.
Continue reading “Merchandising, Facebook and a tidy shop”