Merchandising, Facebook and a tidy shop

Phone Facebook

I spend quite a lot of times in shops. In our line of business it’s a good thing to do.

Some people ask me what makes a good store. While there is no silver bullet I do think a good store makes the target customer want to buy (and makes a profit). To some that might sound like a bit of a cop out but the reality is that should be exactly what every retailer is trying to achieve. How they achieve that will be very different from target customer to target customer but it often comes down to the merchandising.
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Did President Elect, Mr Trump win by identifying his target customer?

Well its been an interesting few months and non more so with the US Presidential election. Most of the pundits were expecting the status quo to be maintained with the second tranche of the Clinton dynasty. However Mr Trump had different ideas, kicking in the White house door and shaking up the whole US political landscape.


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Market Update – September 2016

As the days shorten and the thoughts of Christmas start creeping in, its time for most to wrap up their season. Here are some brief observations about what is going on in the market place at the end of Q3.

Overall the market is still up on the same time last year (8.5% up in value September 2016 v September 2015). This is much better than lots were expecting and better than lots are feeling. In truth everyone is up (just) but the off course is doing really well.

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Don’t be rubbish. Be awesome.

Phil - world 008

I don’t like the term ‘rubbish’ because it’s very negative – but it’s one of those words that are easy to say and there isn’t any doubt about its meaning. It’s very easy to be rubbish at something. Most people can be very good at it without lifting a finger. In fact, for many people not doing anything makes you really rubbish at something!

A friend of mines favourite expression is there is only one failure in life – the failure to participate. I think it’s a great expression and one that’s very true.
Continue reading “Don’t be rubbish. Be awesome.”