Well, the sun kept on shining and England carried on playing football. That was the story in July, and it seemed to have a real impact on the UK golf market.
Cutting straight to the chase, July was down 7.3% Vs 2017 according to Golf Datatech‘s retail Audit. In fact, July ended up significantly smaller, in terms of sales, than April, May and June – which is very unusual.
What was to blame? The World Cup or the weather?
Well, July saw 38% more sunshine than usual, and 34% less days of rain. And with the high temperatures we experienced, my concern was that, whilst sunshine is great weather for golf, it was just too hot for some people. However, it didn’t seem to go that