Hey, did you see the cycling World Cup a few weeks ago? It was great to watch Britain continue to take gold medals: five in total. Even more exciting to witness the stars of tomorrow, such as the 21-year-old Emily Kay, stepping into the lime light, while some of our Olympians were taking a well-earned rest.

But to me there was something else to take note of. The sport’s governing body was experimenting with new race formats specifically design to excite the audience. Their objective, no doubt, to fire up potential new entrants to the sport. A much-needed task for the golf industry.
Continue reading “Competing for audiences” →