Many retailers offer a loyalty card to customers to keep them coming back to the shop. Loyalty schemes can help give your customers an emotional connection with your brand with every transaction: deepening loyalty, and encouraging them to spend more. However, it’s essential to choose a program that will resonate with your customer base, or your business could miss out.
Loyal customers spend more money in shops than new ones. Plain and simple. A recent study by Harvard Business School found that a customer’s 6th purchase was, on average, 40% larger than his, or her, first: with the 8th being 80% more. Loyalty pays.
Loyal customers don’t just help your business because they spend more, however. According to Bain and Co., a 5% increase in customer retention can increase a company’s profitability by 75%. And, if those numbers don’t make you sit up and listen, a Gartner Groups study showed that 80% of a company’s future revenue will come from
Phil Barnard 