Tag: golf retailing

UK Golf Retail: Market Update April 2019

On By philbarnardIn Market updateLeave a comment

Right now, golf retailers are slap bang in the middle of the season. It’s one of the busiest times of year for pro shops, and all too easy to lose track of how the market, and your business, is performing.  The April retail statistics were recently released, so let’s stand back to look at the picture so far, .

2019: the story so far

By all accounts, it’s been a good start for both golf retail, and golf, in general. Both Winter and Spring were very kind, (no snow), allowing lots of play in relatively warm, and dry, conditions.

People out on the course have been spending money, while Tour Professionals have been generating a good deal of media interest. Tiger Woods winning his first Major in 11 years was, perhaps, one of the greatest comeback stories ever. Everyone seemed to be talking about it: even my football-obsessed builder!

Rory McIlroy returned to his winning-ways: taking the unofficial 5th Major at the Players Championship. While Brooks Koepka retained his PGA Championship title, in dominant style, with an imperious win. All great stories from interesting players, capturing a lot of screen time and news updates.

Celebrating

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Get Set for 2019

On By philbarnardIn Retail advice, Thoughts, Uncategorized1 Comment

With the build-up to Christmas well and truly underway, most retailers are trying to maximise their sales and take advantage of all the festive fervour. I’ve seen some great promotional efforts in golf clubs around the country. It’s amazing who has a special Christmas suit!!

While most people won’t start thinking about 2019 until long after the turkey has been eaten, there’s no harm inputting some thoughts together in preparation – especially as we all want next year to be “the best one ever”. Again.

Principle Planning

The main area for consideration here is planning. In Crossover’s recent Pro Shop Retail  Tips advice article, we brought up, what is, for many, the dreaded topic of budgeting.  This may not be the most popular area of business, but it really is a key part to running your store. I’d encourage all business owners to spend a few hours over the coming weeks to make sure they have all their numbers together. If you want to have a really Continue reading “Get Set for 2019” →

3 Reasons to Put on a Sale

On By philbarnardIn Retail advice, ThoughtsLeave a comment

Discounting stock for the wrong reasons will cost your business dearly. In fact, without a strategy in place, sales can even be dangerous to your business: lowering your Average Sales Price (ASP) and reducing overall profits. To maximise the opportunities of a sale, retailers need clear objectives, says Phil Barnard.

Some might say that you don’t need a reason for a sale. We know customers love a bargain, (who doesn’t?), and sales are something most retailers do intermittently throughout the year.  However, sales need to be planned as part of your business strategy, and with specific reasons in mind. Putting on a sale because ‘it’s that time of year’, could have a negative effect on your bottom line.

So how can you ensure your sale will bring the maximum benefits to your business?

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