If you run any type of retail business, cost will play a major part in your everyday life. Everything from negotiating the price of product you purchase to how much you pay for your phone lines. Business owners are constantly trying to work out what the right prices are for your business. One consistent theme in your mind will be, “Is the cheap option the right one?”
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In fact, clothing stores saw the largest sales hit during Lockdown 1.0 – losing 65% compared to the same period in 2019. In contrast, golf seemed to manage pretty well. Its innate Covid compliance – outside and well-distanced – meant that golfers could get out and enjoy the game. This attracted many lapsed golfers back to the sport and enticed some to take it up for the first time. All this play meant that golfers needed to buy kit but, with retail stores closed while golf was open, buying golf equipment and accessories became pretty difficult. Naturally most people jumped online to shop. Those retailers that could sell online had a bumper year while bricks and mortar stores experienced poor sales. Since the start of the pandemic, there’s been a huge shift towards online across general retail so, what could this mean for the golf industry?
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Phil Barnard 