As we discussed a while ago in part 1 – it’s critical for all businesses to work out who their target customers are. It’s even more critical for retailers so they can work out what products these customers want in order for them to buy in the right stock.
Continue reading “Do you know your customer? (Part 2)”
Tag: Target market
Do you know your customer?
Earlier this year – as the rain was drowning much of the UK – lots of the European golf trade was making its annual pilgrimage to Orlando, to escape the winter weather and attend the PGA merchandising show. The Orange County Convention centre in central Florida hosts the world’s largest golf trade show. Around 60,000 attendees go to see hundreds of stands spread out over 10 miles of show floor. It’s a pretty impressive site.
Phil Barnard 