With a back drop of a crazy two years that no one could have predicted, it might seem pointless trying to predict the next 12 months. However, we can’t let that stop us and here are my thoughts.
The numbers don’t lie
Covid-19 has had a huge impact on the golf market and, yet, it hasn’t been all bad. Just before things kicked off in February 2020, standing at the front of a room of 200 golf professionals, I made some bold statements: “…the golf market is very resilient. Whatever happens, it rarely changes from the long term average of more than + or -10%”.Continue reading “Reasons to be cheerful in 2022”