Reasons to be cheerful in 2022

With a back drop of a crazy two years that no one could have predicted, it might seem pointless trying to predict the next 12 months. However, we can’t let that stop us and here are my thoughts.

The numbers don’t lie

Covid-19 has had a huge impact on the golf market and, yet, it hasn’t been all bad. Just before things kicked off in February 2020, standing at the front of a room of 200 golf professionals, I made some bold statements: “…the golf market is very resilient. Whatever happens, it rarely changes from the long term average of more than + or -10%”.

Continue reading “Reasons to be cheerful in 2022”

Don’t Panic 2 – LOCKDOWN UPDATE

Lockdown Plan Unveiled

While last week’s roadmap from the Government might have caused some disappointment, at least we now have a date to work towards. As it currently stands golf will be permitted on the 29th of March. Having lost, what will be close to 3 months of play and retailing, where does that leave us for the rest of 2021?

Continue reading “Don’t Panic 2 – LOCKDOWN UPDATE”

Don’t panic! 2021 could still be great

I have previously said, and am pretty sure everyone would agree, 2020 was a crazy year.  We now need to have quick look at events from the worst of conditions in order to plan for what happens next.

While lockdown #1 effected the various regions differently, Golf lost nearly a 1/3rd of a year to COVID, and, while general retail lost even more, it really has been a bumpy ride for golf retailers. We hit a low in May, with retail sales, year to date, down 54% in value. However, a resurgence in the popularity of Golf, due to its COVID compliance, saw golfers, new and old, loving the game and spending their money. At year end, the speciality golf channel recovered to be only 10% down on the previous year. All things considered, this was an amazing result.

Continue reading “Don’t panic! 2021 could still be great”

What’s in store for golf retail in 2021?

If I’d been sitting here a year ago, about to write this, I don’t think my imagination could have possibly created the events that eventually unfolded. I’m pretty sure I would have been focusing on the effects of the upcoming Brexit deal, changes in the high street and consumer shopping behaviour. Most likely, I will have talked about the impact of weather on the golf market. Nothing had more impact than the pandemic last year but before we look at 2021, let’s take a quick look back.

Continue reading “What’s in store for golf retail in 2021?”