Tag: insights

Reasons to be cheerful in 2022

On By philbarnardIn Retail advice, Thoughts, UncategorizedLeave a comment

With a back drop of a crazy two years that no one could have predicted, it might seem pointless trying to predict the next 12 months. However, we can’t let that stop us and here are my thoughts.

The numbers don’t lie

Covid-19 has had a huge impact on the golf market and, yet, it hasn’t been all bad. Just before things kicked off in February 2020, standing at the front of a room of 200 golf professionals, I made some bold statements: “…the golf market is very resilient. Whatever happens, it rarely changes from the long term average of more than + or -10%”.

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What’s in store for golf retail in 2021?

On By philbarnardIn UncategorizedLeave a comment

If I’d been sitting here a year ago, about to write this, I don’t think my imagination could have possibly created the events that eventually unfolded. I’m pretty sure I would have been focusing on the effects of the upcoming Brexit deal, changes in the high street and consumer shopping behaviour. Most likely, I will have talked about the impact of weather on the golf market. Nothing had more impact than the pandemic last year but before we look at 2021, let’s take a quick look back.

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