Today I went online and searched up “reasons to be happy”. It was a real challenge to find anything positive. I came across one article from 2013 and another from May 2018. And that’s it. Hasn’t anyone felt the need to write happy stuff since then?
If you believe everything you read in the Press, we do seem to be experiencing some unhappy times in the retail sector. Hysteria, conflict and sensation sell newspapers, whilst stories of doom feed the television news channels.
With the build-up to Christmas well and truly underway, most retailers are trying to maximise their sales and take advantage of all the festive fervour. I’ve seen some great promotional efforts in golf clubs around the country. It’s amazing who has a special Christmas suit!!
While most people won’t start thinking about 2019 until long after the turkey has been eaten, there’s no harm inputting some thoughts together in preparation – especially as we all want next year to be “the best one ever”. Again.
The main area for consideration here is planning. In Crossover’s recent Pro Shop Retail Tips advice article, we brought up, what is, for many, the dreaded topic of budgeting. This may not be the most popular area of business, but it really is a key part to running your store. I’d encourage all business owners to spend a few hours over the coming weeks to make sure they have all their numbers together. If you want to have a really Continue reading “Get Set for 2019”
Well, after a lot of talking and an extraordinary election before the Summer, the negotiations are underway. So, what have we learnt following the June 2016 referendum?
June has finished and marks the half way point of year – so how has it been in golf retail so far in 2017? Time for another market update! Continue reading “Market update – June 2017”
“Its ok, I know how much stock I have”. It’s a claim I often hear from retailers. Many use this as the main reason why the don’t need an EPOS system. They are special – they can do it all in their heads!
Are you in control of you product ranging ? Do you have a price elevator in store? You should!
How much does a bottle of wine cost? How about a glove or a pair of shoes? I am sure that you all have some opinions on this but do you know what your customers think?
Continue reading “Product ranging, the price elevator and wine!”
Hey, did you see the cycling World Cup a few weeks ago? It was great to watch Britain continue to take gold medals: five in total. Even more exciting to witness the stars of tomorrow, such as the 21-year-old Emily Kay, stepping into the lime light, while some of our Olympians were taking a well-earned rest.
But to me there was something else to take note of. The sport’s governing body was experimenting with new race formats specifically design to excite the audience. Their objective, no doubt, to fire up potential new entrants to the sport. A much-needed task for the golf industry.
Continue reading “Competing for audiences”
Well the dust has settled on what was an entertaining – if ultimately disappointing (from a European point of view) – Ryder Cup. Some great golf played by some of the worlds best players in a tense and noisy atmosphere. There were some stand-up performances from players on both teams, contrasted with a disappointing time for a few. It’s a shame the whole event was distracted by some unnecessary comments from one of the players brother. His ego ultimately getting in the way of supporting his brother’s debut appearance.
Continue reading “The Ryder Cup and retail”
Phil Barnard 