I am often asked “what’s the difference between sales and marketing. Are they both the same thing”? To me it’s a tricky question to answer as sales is in fact a part of marketing. To help people understand I use the example of a knife to explain the difference.
June has finished and marks the half way point of year – so how has it been in golf retail so far in 2017? Time for another market update! Continue reading “Market update – June 2017”
Having just come back from one of the practice days at The Open I can’t help feel disappointed that many of us won’t be able to watch it live on TV. For those that are interested but don’t have Sky we have to settle for a compilation of highlights late in the evening. Why have those that are supposed to be guardians of the sport hidden it away? Continue reading “Game, set, MUG – and where’s The Open!!!”
Its been a great year in the golf trade so far. Year on year, we see increases in participation and sales in nearly all categories that have EPOS systems ringing in the cash across the land. But is everyone a winner?
With nearly 33% of the season now gone it’s a key time to review what’s been happening and making sure you have a plan for the rest of the season. With that in mind, here are 7 things you should be doing now to ensure your season is a success.
“Its ok, I know how much stock I have”. It’s a claim I often hear from retailers. Many use this as the main reason why the don’t need an EPOS system. They are special – they can do it all in their heads!
Are you in control of you product ranging ? Do you have a price elevator in store? You should!
How much does a bottle of wine cost? How about a glove or a pair of shoes? I am sure that you all have some opinions on this but do you know what your customers think?